Users will soon have a fresh option that allows them to reduce the amount of AI-made media appearing in their timelines. This move comes as the company announced that it now features over 1 bn content made with AI.
Trial and Implementation
This change is undergoing trials over the next few weeks before a widespread release. This advancement aligns with a surge in AI-generated material, fueled by recent AI video creators.
AI Proliferation Online
Studies have shown that nearly 10% of the most rapidly expanding video streams on another major platform exclusively feature clips produced artificially. A large amount of this output is deemed low-quality AI content, a term for inferior, bulk-generated content that is typically illogical or bizarre.
Based on user feedback that numerous viewers enjoy content made with AI tools, ranging from digital art to science explainers, and we intend to give people the power to see more or less of that, according to their own likes,” stated a company executive.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its network tagged as AI-generated. Collectively, over 100 million pieces of content are submitted to the service daily, making AI-generated material a relatively small portion of its overall inventory.
User Control Features
Users will be able to decrease or raise the level of AI content they watch by opening the topic control option in the platform and picking the AI content topic. Further subjects that can already be adjusted under the filter encompass current affairs, style, aesthetics, and dance.
Platform Guidelines
Its policies mandate users to identify “realistic” AI-generated content, and it forbids malicious deepfakes of celebrities or critical incidents. Any believable artificial content that is unmarked can be taken down under its terms of service.
In addition, the platform will now add an artificially created tag to content made using its built-in AI features, or flagged by an cross-platform project for spotting AI-generated material. This action is aimed to help prevent users from seeking to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally introducing a $2m awareness program for professionals and institutions to create educational content about responsible artificial intelligence. This project will benefit non-profit groups focused on training coding and technology.
Moderation Strategy
TikTok has supported its content review process, following controversy over intentions to make redundant hundreds of content moderators in the United Kingdom. It is expected to eliminate 439 jobs in its trust and safety division in the UK capital, with worker representatives and internet security professionals expressing worry that humans are being replaced by automated systems.
A trust and safety lead explained that people-led review would remain essential, but artificial intelligence can shield workers by eliminating the most distressing content prior to it has to be seen by staff. TikTok announced a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to the use of its machine learning processes.
It is vital to combine humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is really helping us operate efficiently.”
